DE BEERS ADVERTISING

On our first campaign for De Beers PBD recreated their brand identity introducing the new logo, photography style and distinctly ownable advertising layout. Photography by Coppi Barbieri featuring background elements of ‘natural beauty’.

These iconic portraits of Natalia Vodianova were shot by Liz Collins to promote awareness of Natalia’s ‘Naked Heart Foundation’ charity. The Magic Moment Necklace was designed by Natalia.

Rough diamonds are brought to life in this powerful collection of images. We took inspiration from British artist Andy Goldsworthy and each piece was shot by Richard Foster.

The Enchanted Lotus Collection links the diamond with the lotus flower – both ancient, universal symbols of purity, serenity and eternity. These ads were shot by Richard Foster.

Inspired by Hiroshi Sugimoto’s images of the peaceful seascape, this campaign shows the De Beers Aura collection with coloured diamonds bathed in moonlight. Shot by Richard Foster.

True love and spring romance inspired this focused and memorable advertising campaign for De Beers bridal collection 2010. Photography by Richard Foster.

Love is in full bloom in this 2011 De Beers bridal collection brochure. Photography by Carlotta Manaigo.

True love and spring romance inspired this focused and memorable advertising campaign for De Beers bridal collection 2010. Photography by John Akehurst.

These delicate and precise images were created in a snow-filled winter wonderland. Inspired by Andy Goldsworthy’s ice, frost and snow installations, De Beers Christmas gifting campaign was shot in sub-zero conditions by Richard Foster.

These images were shot by Richard Foster to launch De Beers’ Imaginary Nature collection, which explores a mythical world where heightened imagination meets natural beauty.