ahkah – Visual IDENTITY

For over two decades, we’ve partnered with the world’s finest jewellers to craft branding outcomes that endure. In 2024, Japanese jeweller AHAKH invited us to create a visual identity to mark the beginning of an exciting new chapter. Drawing inspiration from Japan’s tradition of craftsmanship, we designed a mark that balances trusted clarity with refined elegance – through contrast and curves, generous spacing, and harmonious proportions. In mid-2025, we were proud to see our wordmark launch across every touchpoint.

Designing a new wordmark is a process. Hundreds of variants, sometimes with differences of a few degrees or millimetres. It’s a process not about failure, but about refinement – constantly adjusting, questioning and responding to feedback. Where every decision is considered until we have reached an outcome that not only answers the original brief, but that feels right.