20 Years of Partnerships

2026 marks a significant milestone as Paul Barry Design celebrates 20 years of creativity, collaboration,
and growth. Over the past two decades, we have not only built a business we are immensely proud of,
but have also cultivated meaningful, long-standing partnerships that have shaped and strengthened
our journey.

Among these, our 15-year relationship with DAKS and 9-year partnership with Boodles stand as true
testaments to the power of shared values and mutual respect. We have been incredibly fortunate to work
alongside such prestigious brands, nurturing enduring collaborations built on trust, commitment,
and a collective pursuit of excellence.

For 15 years, Paul Barry Design has worked alongside DAKS as long-term creative consultants and partners.

Through changes in senior management and periods of turbulence, our role has remained constant: to protect and refine the brand’s voice. We have guided DAKS with a consistent aesthetic and a clear visual language, ensuring that every campaign, film and identity touchpoint feels unmistakably DAKS.

A British heritage house with Royal Warrants requires more than seasonal reinvention. It requires stewardship. We have helped shape a vision of modern British elegance that is timeless yet relevant, cool yet refined.

When communicating Britishness to Asian markets, we have been careful
to avoid cliché or nostalgia, instead presenting London creativity with intelligence, confidence and restraint.

From advertising campaigns to brand films and identity development,
our work is built to last.

That is what long-term partnership means to us.

boodles showreel

For almost a decade, we have worked as creative consultants and partners to
the Boodles family and marketing team.

Together, we have shaped and refined the brand narrative introducing
“A Family Story” to reflect their identity as a family-owned fine jewellery house.
We have modernised the visual language, bringing warmth, humanity and emotional
clarity to the brand’s image.

Our work spans advertising campaigns, brochures, brand films, photography direction
and design. Across every platform, from social channels to website, the visual expression
remains consistent and recognisably Boodles.

Jewellery is intimate. It sits close to the skin and often marks life’s most meaningful moments.
Our responsibility has been to ensure that the public face of Boodles carries the same warmth,
elegance and confidence that exists within the family itself.

We are proud that the brand’s communications today reflect so much of
our shared shared interest in Timeless Elegance, British Artistry and the the Art of Travel.

We value these relationships not as contracts, but as partnerships built on trust
and mutual respect.